Weve

Weve (Weve Limited) is a joint-venture between EE, Vodafone and O2 to accelerate mobile marketing and wallet services in the UK. According to a Telegraph report the mobile operators have pooled together the data they hold on customers to be used to sell targeted advertising.

While in 2020 the company still exists, its social media presence paused in July 2018, and the company recorded no income in 2019.

• http://www.weve.com (archive.org shapshot)

See Also

• Mobile Location Analytics

Media

• Mobile giants to profit from data they hold on millions of phone customers, Telegraph, 2013-06-13
• Brands line up for new mobile ad platform Weve, Brand Republic, 2013-02-14
• Weve's EE, O2 and Vodafone invest 'tens of millions of pounds' to woo brands, Media Week, 2013-03-21