As Principal Engineer at Technorati, Kevin Marks is responsible for the spiders that make sense of the web and track millions of blogs daily. He has been inventing and innovating for over 17 years in emerging technologies where people, media and computers meet. Before joining Technorati in September 2003, Kevin spent 5 years in the QuickTime Engineering team at Apple, building video capture and live streaming into OS X. He was a founder of The Multimedia Corporation in the UK, where he served as Production Manager and Executive Producer, shipping million-selling products and winning International awards. He has a Masters degree in Physics from Cambridge University and is a BBC-qualified Video Engineer. One of the driving forces behind microformats.org, co-Chair of Tag Tuesday, and a member of the ORG Technical Advisory Board, he regularly speaks at Conferences and Symposia on emergent net technologies and their cultural impact.