Internet Advertising Bureau(Redirected from Internet Advertising Bureau (IAB))
There are branches working in the UK, EU, USA and elsewhere. The US body is known as the "Interactive Advertising Bureau".
UK and EU Lobby activities
The IAB is currently actively working on the E-Privacy Directive which has been amended to try to impose a consent-model on online profiling. Implementation discussions, to work out how to provide consent, are taking place at the EU and UK. The IAB is promoting Your Online Choices - and its opt out mechanism - as a means to comply with the Directive.
E-Privacy Directive and consent to profiling
- Intervened in the Netherlands to attempt to derail requirements for consent to profiling, Press release